Timeline

Breaking news for Sulake, year by year.

2000

May, 2000
Sulake (Labs Oy) founded.
September 22, 2000
Hotelli Kultakala officially launched (association with Elisa).

2001

February, 2001
Habbo Hotel UK officially launched.
September 03, 2001
Timo Soininen starts as managing director.
October 25, 2001
Habbo Hotel Switzerland officially launched (association with Orange).

2002

October 03, 2002
Hotelli Kultakala joins habbo chain and is now habbo Hotel Finland.

2003

February - December 2003
Four hotels launched this year, respectivily Japan (association with ), Spain, Italy and Sweden.
September 2003
Habbogroup.com now redirects to sulake.com.

2004

February - December 2004
Eight hotels launched this year, respectivily Netherlands (association with TTG), Germany, Canada, US, Australia, France (association with M6), Singapore and Denmark.

2005

January 19, 2005
Benchmark Capital, 3i and Elisa invest €18 million in Sulake.
October 13, 2005
Habbo Islands for the N-gage platform announced.

2006

March - October 2006
Three hotels launched this year, respectivily Brazil, China and Russia.
July 10, 2006
Movida Group, a SoftBank and Asian Groove joint venture, invest € 6.000.000 in Habbo.
November 2006
Sulake moves into its own office building.
Minifriday, experiment on virtual words on mobile phones, launched.

2007

April 04, 2007
Sulake acquires Finland's leading social networking service IRC-Galleria.
August 24, 2007
Chinese hotel closure.

2008

June 26, 2008
Habbo reaches 100 million registered avatars worldwide.

2009

February 09, 2009
Russian hotel closure.
April 16, 2009
Japanese hotel closure.
November 09, 2009
Bobba Bar, virtual meeting place on mobile phones, gets released officially (iPhone version available November 5th), after being in beta since April 7.

2010

May 24, 2010
Merge of Canadian and US hotel.
June 2, 2010
Merge of hotels in Australia and Singapore into English hotel.
June 14, 2010
Merge of hotel in UK into English hotel.
September 28, 2010
Merge of Swiss hotel into German hotel.
September 30, 2010
Minifriday closes.

2011

January, 2011
Habbo reaches 200 million registered avatars worldwide.
March, 2011
IRC-Galleria sold to its developers.